Internet Boon for Brands

Brand is the combination of features i.e.what the product is, customer benefits i.e.what needs & wants the product meets, & values i.e.what the customer associates with the product. A Brand is created when marketing adds value to a product in the process differentiates it from other products with similar features and benefits.

Internet means a sources to make world collaborative.Its role on brands as follow

• Brands get freedom to access through internet
• Access to huge Market which singular with customisation of product
• Everything is cheaper but not completely
• Easier Feedback
• Increased competition which motivates Brands to crate different Identity

These are the various ways where Brand can try to make itself accessible everywhere and can manipulate the mind's eye of global consumer.